Award-winning concept store
Small Shop Love •

We deliver local shop love to you.

CouCou, pronounced “koo-koo”, is an award-winning children’s clothing and lifestyle shop located in the beautiful South End of Boston. Our boutique offers a wide selection of thoughtfully curated products, from kids’ and baby fashion to wooden toys, crafts, and even a european women’s collection. We import the most sought after, small label and sustainable brands from around the globe, including Soor PloomEmile et Ida, Konges SløjdVictoria ShoesHello SimoneOstheimerMailegMisha and PuffpiupiuchuickMinikane DollsApolinaLouise MishaLoog GuitarsRylee & CruSonny Angel and Little Cotton Clothes, because we believe in investing in quality pieces and less is more.