CouCou is an award-winning kids fashion, toy and lifestyle boutique

CouCou is a children’s clothing and lifestyle shop located in the lovely South End neighborhood of Boston. Pronounced “koo-koo”, our store name alludes both to the French sobriquet for Peek-a-boo as well as a general term of endearment to sweetly say 'hello' to loved ones.


Our boutique offers a wide selection of thoughtfully curated products for your little girl or boy, from kids’ and baby clothes to toys, crafts, and even women’s fashion. We import the finest kids' brands from around the globe, including Apolina, Ostheimer, Piupiuchick, Misha & Puff, Frida’s Tierchen, Hello Simone, Maileg, and Fagus toys, because we believe in investing in quality pieces and less is more.


Our aim is to always keep childhood wonder and imagination alive, in everyone young and old. In the words of J. M. Barrie “Even though you want to try, never grow up.”

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