SMALLS launched in Selfridges, London, July 2014 with a mission to make wool cool for kids again. But that wasn’t their only mission. How they made Smalls, and the values behind it were and remain as important to the brand as the finished article.  
Smalls is the brainchild of art director Catriona Pharo and marketing consultant Emma- Jane Adam, both New Zealand-born mothers-of-three, who fell in love with merino baby wear.
‘Slow Fashion’ is at the heart of everything Smalls do. ‘Slow’ to them means buying less and choosing well. They create gender neutral merino garments that have genuine longevity and traceable provenance, all the dots carefully joined, from farm to fashion.
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Smalls - Snood Scarf
From $ 24.00 $ 34.00

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