Veja – CouCou

Veja

n 2004, childhood friends Sébastien Kopp and François-Ghislain Morillion founded Veja, a line of socially conscious sneakers inspired by vintage volleyball shoes. The French house works with Brazilian farmers to produce its minimal, subtly branded low-tops using organic cotton, wild rubber, and other sustainable materials. Known for its commitment to ethical business practices, the cult-worthy label forgoes traditional advertising and credits its success to word-of-mouth marketing

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