PRIMO-Ride-on-Toy DELUXE Stainless Steel, Limited Edition

$ 499.00

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PRIMO DELUXE stainless steel (limited edition) is the most unique ride-on toy on the market! The frame is made of 100% stainless steel and will last for generations!

The unique frame number makes each PRIMO Deluxe an ultimate collectible!

The 2020 DELUXE series is limited to only 99 pieces.

As the other PRIMO models, PRIMO Deluxe combines classic Italian design with finest craftsmanship to create a timeless ride on scooter.

PRIMO is the perfect gift for boys and girls from the toddler age up to 5 years old.

PRIMO is a design object and fits into every stylish living room.

PRIMO with its classic design is a collectible for every classic vehicle enthusiast.

PRIMO received the prestige award ‘Best Toy 2019’ given by the ASTRA (American Specialty Toy Retailing Association).

PRIMO received the prestige award ‘Best Toy 2019’ given by the ASTRA (American Specialty Toy Retailing Association).

PRIMO is nominated for the 2021 'OSCAR' of toys, i.e. TOTY 2021 award.

Age: 9 months +

The limited edition PRIMO DELUXE stainless steel is the ultimate collectible! The self-propelled ride-on toy is built for longevity with only high-quality materials. Our stainless steel frame consists of 100% stainless steel metal sheets, welded by hand out of several individual pieces. The finished frame is polished by hand over multiple days! An aluminum trim is mounted around the leg-shield for extra stability, protection, and vintage look.

30 x 12 x 17 inches

Weight: 14.4 lbs,

Designed in Montclair, NJ and produced Saigon in the Amboss family owned factory.

Assembly Video

The philosophy of Ambosstoys is simple: Convert the design of classic vehicles into metal toys through finest craftsmanship!
'Amboss' means anvil in German. Thus Ambosstoys - as the anvil - is synonym for handcraft, metal and longevity, opposing the unsustainable trends of many present-day toys (i.e. plastic, valueless and low quality).
The two founders of Ambosstoys, Elisha Ruesch and Nguyen Nguyen, are passionate about classic motorcycles and classic cars and collected, restored and traded REAL classics for years in their workshop in Vietnam.

When the became parents, they discovered that most of the commonly used toys in these days are made out of plastic and last for just one season, if at all. Objects break easily, are irreparable and thus have to be thrown away. 

These unsustainable trends of many present-day toys and the passion for classic vehicles sparked the idea of Ambosstoys in the minds of Elisha and Nguyen. The founders had the vision of creating toys in timeless designs similar to the classic vehicles and made of metal sheets that hold for a lifetime.

Aftern many prototypes this first Primo Ride-on was born.  

Primo means ‘first’ in Italian and has a twofold meaning for Ambosstoys: it reflects the origin of the design as Primo resembles a classic Italian scooter and it marks the first product of Ambosstoys.

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