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Non-Toxic Clothing: Safest Kids Clothing Brands Sans Forever Chemicals

Non-Toxic Clothing: Safest Kids Clothing Brands Sans Forever Chemicals

CouCou (hello) and welcome back to our blog! In today’s post, we’ll be discussing the importance of investing in non-toxic clothing, as well as sharing some of the non-toxic hero brands we love here at CouCou.

Now more than ever shoppers are becoming more aware of the chemicals present in their everyday lives. From the food we eat to the products we use, and even the clothing we wear, shoppers are more cautious about what they put on their bodies and their children’s! So, it comes as no surprise that non-toxic kids clothing brands are more and more sought after . These brands are committed to using only the purest materials, free of forever chemicals, pesticides, and other harmful additives. 

Now, let’s get into the details of what forever chemicals are, why non-toxic clothing is important, as well as some amazing brands to know!

Why Non-Toxic Clothing is Better

little cotton kids clothing

We get it, the concept of non-toxic clothing seems strange. After all, shouldn’t it be implied that the clothing we put on our body is non-toxic? Well, apparently not. It seems that every day there’s news of another clothing brand containing forever chemicals. From high-end brands like Lululemon to budget options like Shein and Old Navy, forever chemicals are all around us! The scary thing about forever chemicals, also known as PFAS, is that they stay in our bodies forever and have been linked to a whole host of diseases and health conditions. 

In response to this forever chemical clothing crisis that’s seemingly emerged from the cheap fabrics and dyes often used in fast-fashion, more and more consumers are seeking out non-toxic clothing brands. Non-toxic clothing brands are important for everyone, but are especially important for babies, toddlers, and kids! Exposure to forever chemicals has been linked to delayed development in children. Scary, right?

Thankfully, there are so many amazing brands emerging that are heroes of eco-friendly fabrics, sustainability, and of course non-toxic! At CouCou, we’ve sought out the best niche small-label designers from around the world that produce clothing that’s fashionable and 100% safe for your little ones!

4 Non-Toxic Kids Clothing Brands to Shop

Konges Slojd: Scandinavian Non-Toxic Baby Clothes

konges slojd

Konges Slojd is a Scandinavian children’s wear brand that is known for its high-quality materials, timeless designs, and exceptional craftsmanship. Their baby collections are designed to be both practical and stylish, ensuring that your little one is comfortable and looks adorable. Konges Slojd’s commitment to using only the best materials is what makes it one of the best non-toxic baby clothing brands. They use only 100% GOTS organic cotton in their collections. GOTS organic cotton is grown without the use of pesticides, which makes it better for the environment and safer for your baby. 

In addition to organic cotton, Konges Slojd also uses materials like wool, cashmere, and Tencel. Tencel is a sustainable material that is made from wood pulp. It uses a closed-loop process, which means that it’s biodegradable and has a low environmental impact. Konges Slojd’s wool and cashmere pieces are also made with 100% natural materials. They’re free from the synthetic fibers that are often used to cut costs in mass-produced clothing. These synthetic fibers can be harmful to your baby’s skin, and they also harm the environment.

Emile et Ida: Non-Toxic Kids Clothing from France

Emile et ida

Emile et Ida is another one of our non-toxic kids clothing brands that we absolutely love! This French children’s wear brand is designed with both style and comfort in mind. Their collections are made to be mixed and matched, and their pieces are designed to be worn year-round. Emile et Ida is committed to using natural fibers like cotton, wool, and even alpaca! Their organic cotton pieces are made with 100% GOTS certified organic cotton. This ensures that their pieces are free from the pesticides and chemicals that are often used in the production of conventional cotton. 

Their wool and alpaca pieces are also made using 100% natural materials and are completely non-toxic. The wonderful thing about brands like Emile et Ida is that they’re extremely intentional in everything they do. They keep their collections small and focus on releasing high-quality pieces that are safe for kids and are designed to be worn for years!

Búho: Sustainable and Non-Toxic Kids Clothing

Buho kids clothing

Búho is a Spanish children’s wear brand that is designed to be both comfortable and elegant. Búho is committed to sustainability, and they use only the purest materials in their collections. They use premium textiles from France, Spain, and Italy, which are meticulously washed and dyed using non-toxic ingredients to create distinct kids clothing pieces that are both safe and fashion-forward.  

Their use of natural fibers and commitment to sustainability is what makes Búho one of the best non-toxic kids clothing brands. Búho uses materials like organic cotton, linen, and wool in their collections. Búho’s collections are ethically produced in a small eco-friendly factory in Portugal.

Little Cotton Clothes: Timeless and Non-Toxic Kids Clothing 

Little Cotton Kids Clothing

Little Cotton Clothes is a British children’s wear brand that is known for its timeless designs and exceptional quality. Little Cotton Clothes is another one of our non-toxic clothing brands that is committed to manufacturing with natural textiles. They use natural fibers like cotton, linen, and wool in their collections. Their cotton pieces are made with 100% organic cotton, ensuring that they’re free from the synthetic fibers that are known to be harmful to both our skin and the environment. Little Cotton Clothes also uses linen in their collections, which is another sustainable and biodegradable material. Not only that but their timeless designs effortlessly evoke the charm of classic British style. 

Obviously, all of our brands at CouCou are free from forever chemicals, so this is a mere highlight for you to dive into!  


Non-toxic clothing brands are becoming increasingly popular as consumers seek out safer and more sustainable options for their children’s wardrobes. At CouCou, our curated collection of kids clothing prioritizes brands that are committed to using materials that are free from harmful chemicals, pesticides, and other additives. Our brands also use natural fibers and sustainable materials that make them some of the best non-toxic kids clothing brands for conscious parents. 

Shop our collections from Konges Slojd, Emile et Ida, Búho, and Little Cotton Clothes, and give your little one the gift of non-toxic and stylishly sustainable clothing!

-Until next time, à bientôt!

Hannah Waddell
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