Award-winning concept store

About Us

CouCou (pronounced “koo-koo”) is a French word used for the children’s game of Peek-a-boo. It’s also used as a term of endearment and a sweet way to say ‘hello’. 

CouCou! Welcome to our shop, where our goal is to keep childhood wonder and imagination alive in children as well as adults. 

At CouCou, we’re more than just a children’s store. We’re an award-winning kid’s boutique that prioritizes sourcing the highest quality niche brands for kids. Inspired by French family concept stores, which perfectly combine clothing, accessories, arts and lifestyle products, for children, as well as a sprinkling for women, to create a seamless atmosphere and a one-stop shopping experience for everything you need. Our collection includes expertly sourced children's apparel, accessories, toys, crafts, homeware, and more!

CouCou Boston, Style Kids, Minikane, Raduga Grez, Rylee & Cru, Kiko & gg, Konges Slojd

Located in the heart of the South End neighborhood of Boston, Massachusetts, our store is nestled along a charming historic street that perfectly captures the warmth and charm of the specialty products we offer. Our selection offers a wide range of beautifully curated products for boys and girls ages 0 - 12. 

From concept store to e-commerce, in the wake of the COVID-19 pandemic, Coucou shifted our strategy to e-commerce. Since then, we’ve had the pleasure of connecting with our lovely customers far and wide and building a beautiful and loyal online community of like-minded individuals.  


CouCou Boston, Shipping premium children's products around the world  

Curb-side/Local Pick Up: 
Parking phobia? Have no fear, curbside pick-up is here! Pre-purchase over the phone or online by selecting ‘local pick-up’ at checkout and drop by our store for pick-up during regular operating hours. For curbside pick-up, call our store at 617-936-4082 and one of our staff will run out quickly to pop the items in your trunk! Fast, simple, and convenient.   

CouCou's Play Room & Classes:
Unfortunately, due to Covid-19, our playroom has closed and has become our main fulfilment area for online orders. We are so thankful for all those that support us online during this challenging time!


Nursing & Changing: 

CouCou offers a dedicated changing area filled with the baby essentials every mom or caregiver needs. We know what it’s like to be out and about with our babes when a blowout happens! 

To find our store, click here.