Ambosstoys
The philosophy of Ambosstoys is simple: Convert the design of classic vehicles into metal toys through finest craftsmanship!
'Amboss' means anvil in German. Thus Ambosstoys - as the anvil - is synonym for handcraft, metal and longevity, opposing the unsustainable trends of many present-day toys (i.e. plastic, valueless and low quality).
The founders had the vision of creating toys in timeless designs similar to the classic vehicles and made of metal sheets that hold for a lifetime.
Primo means ‘first’ in Italian and has a twofold meaning for Ambosstoys: it reflects the origin of the design as Primo resembles a classic Italian scooter and it marks the first product of Ambosstoys.
