Award-winning concept store

Loog Guitars

Discover our collection of Loog Guitars, real musical instruments for your little one!

Loog started as an academic project in 2010 when Rafael Atijas developed the concept as his Master’s thesis at New York University. The fact that the Loog Guitar was conceived in a university actually explains a lot about the company's culture: their main goal is not to make the most profit, but to offer a product that is unique and well-designed. 

Loog Guitars is driven by a passion for music and sustainable design. They source their wood only from responsibly managed forests and are committed to quality and safety standards that meet or exceed government regulations.

Loog Guitars were designed to bring out your kid’s inner rockstar! Each one is a real musical instrument that helps your child to learn to play the guitar from a young age. They’re made of real wood and come with a long, slim neck, perfect for little learning hands.

Every guitar comes with an app, flashcards and video lessons, so your child has everything they need to become their very own musician. They project a sweet, lasting sound that will have your kid playing songs for hours!