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PRIMO is a ride-on toy in the design of a classic Italian scooter, handmade through finest craftsmanship. It received the prestige award Best Toy 2019 given by the ASTRA (American Specialty Toy Retailing Association), as well as other awards.

The frame is made of solid metal sheets and welded by hand out of seven individual pieces. This assures highest quality and longevity. The finished frame is powder coated in the color listed in the product title. An aluminum trim is mounted around the leg-shield for stability, protection and vintage look.
The wheels contain two metal rims, powder coated in grey and assembled with 4 stainless steel screws. The tires are made by black plastic and include a white wall ring for an authentic classic look. The wheels roll on plastic axes mounted on a metal axes.

The handlebar, the fork and the drive-train are hand-bended metal tubes. Each piece is hand-welded and then powder coated in grey.
The soft cushion seat is covered with artificial leather for maximal comfort and old-fashioned look.

The handles are made of black plastic and include a 3D print of the logo Ambosstoys.

Age: 9 months +

Dimensions: 30 x 12 x 17 inches
Weight: 14.4 lbs,

Designed in Montclair, NJ and produced Saigon in the Amboss family owned factory.

Assembly Video

The philosophy of Ambosstoys is simple: Convert the design of classic vehicles into metal toys through finest craftsmanship!

'Amboss' means anvil in German. Thus Ambosstoys - as the anvil - is synonym for handcraft, metal and longevity, opposing the unsustainable trends of many present-day toys (i.e. plastic, valueless and low quality).

The two founders of Ambosstoys, Elisha Ruesch and Nguyen Nguyen, are passionate about classic motorcycles and classic cars and collected, restored and traded REAL classics for years in their workshop in Vietnam.

When the became parents, they discovered that most of the commonly used toys in these days are made out of plastic and last for just one season, if at all. Objects break easily, are irreparable and thus have to be thrown away.

These unsustainable trends of many present-day toys and the passion for classic vehicles sparked the idea of Ambosstoys in the minds of Elisha and Nguyen. The founders had the vision of creating toys in timeless designs similar to the classic vehicles and made of metal sheets that hold for a lifetime.

Aftern many prototypes this first Primo Ride-on was born.

Primo means ‘first’ in Italian and has a twofold meaning for Ambosstoys: it reflects the origin of the design as Primo resembles a classic Italian scooter and it marks the first product of Ambosstoys.