About Little CouCou

Little CouCou was born from the heart of CouCou, a beloved children’s lifestyle shop known for its carefully curated collection of clothing, toys, and small-label treasures. Over the years, CouCou has built a loyal following of parents, gift-givers, and design lovers who trust us to find the most beautiful things for little ones — pieces that are unique, sustainable, and never ordinary. With Little CouCou, we’ve created a way to gift that same CouCou magic, brilliantly packaged and ready to give. 

Each Little CouCou box is a mini (medium or big), special piece of the larger CouCou universe — a hand-packed bundle filled with thoughtfully selected items that capture the playful spirit our community has come to expect. We created Little CouCou because we saw a gap in the world of children's gifting: a lack of beautiful, high-quality gift boxes that feel as special to give as they are to receive. We wanted to make gifting easier, more personal, and truly memorable — with boxes new parents (and growing kids) will actually use and adore.

We’re debuting Little CouCou with our curated and customizable Baby Boxes, filled with hand-picked essentials and treasures from premium, small-label brands you won’t find in big-box stores. Soon, we’ll be expanding into other gift boxes for children, including the Magic Box (coming soon) for holidays, the Wild Box (coming soon) for toddlers, the Birthday Box (coming soon), and more. Whether you choose one of our pre-curated themes or build your own, each box is carefully assembled by our small team and always filled with beautiful, meaningful things — because often, it’s the little things that make the biggest impact.

Little CouCou is proudly women-owned and operated. Astrid, owner and mama of two little ones, leads the way alongside her always-ready-for-anything mother Margarita, the multi-talented and faithful manager Sasha, and the consistent support of Jessica, a trusted member of the extended CouCou family. Together, they happily bring each Little CouCou box to life — with care, creativity, and a deep understanding of what makes a gift truly special.